“Today knowledge has power. It controls access to opportunity and advancement.” Peter F Drucker
The intention of this Sidona Challenge is to get you thinking about how well you understand your customers needs, expectations and what they value and identify gaps in your customer knowledge. Much of the work we undertake with organisations forms part of a journey. Maybe this could be the start of your journey.
YES
Place a tick in the appropriate box for each question.
Do you regularly undertake customer research?
Do you review your customer research regularly?
Do you take action based on information gained from your customer research?
Is your customer research based on talking to customers rather than a tick box exercise?
Do you value the gathering of customer knowledge in your company decision making process?
Do you know why customers choose to do business with you?
Do you know what motivates your customers to remain loyal?
Do you know what inspires your customers to buy more?
Do you know what your customers expect at each level of interaction with your organisation?
Do you know what aspect of your product or service your customers most value?
Do you know what stage of the customer experience has the most significant impact on your customers’ decision to choose you?
Do you know what your customers remember most about you?
Do you know what your customers tell other people about you?
Do you know why your customers walk away?
Do you know what influences the purchasing choices of your potential customers for your type of product or service?
Do you know who the key competitors are in your industry?
Do you know what your competitor’s customers feel and think about you?
Do you know how to acquire your competitor’s customers?
You have answered YES times
Now look at the score panel at the top right of the page and click on the number group which most closely matches your score.
Return to challenge introduction Why not see if Sidona is right for you by experiencing our Executive Taster Sessions?
