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Hospitality

Experts in Guest Experience Solutions

After a guest leaves your hotel they will not remember the beds, breakfast, or building; they will remember how you made them feel. Highly scrutinised, the guest experience is THE competitive battleground for hotels. Guests flock to TripAdvisor and social media to broadcast their opinions far and wide if you fail to impress.

We have unrivalled experience in the hospitality sector. We help hotels create deep emotional connections with highly memorable experiences that guests talk about, and can't wait to repeat.

Our Approach

We have worked closely with a wide range of hotels, holiday parks and spas. We can help you identify ways to create and deliver extraordinary guest experiences, consistently.

Your needs are unique. We will tailor our approach to your guests, your staff, your objectives and your budget, creating a personalised, measurable learning journey. It may incorporate guest research, leadership programmes, frontline skills workshops, coaching, and more.

Our services...

The Rewards

We measure the results of our work fastidiously, so you can clearly track the return on your investment. The hotels we work with typically enjoy:

  • An exceptionally high rate of repeat bookings and referrals.
  • Strong occupancy all year round.
  • Increased PR and positive reviews on public forums.
  • Wider than average geographical spread - guests travel further.
  • Greater guest engagement with marketing activities.
  • Industry recognition and accolades.
  • Low staff turnover.

Find out more...


“As a result of the research and training from Sidona, my team are highly customer focused, have a great sense of responsibility and commitment and everyday work extremely hard to create exceptional memories for our customers.”
Chris Jones, General Manager, Dart Marina Hotel